SiRF’s market-leading GPS technology allows drivers to extend Streets & Trips 2005 from a route-planning tool into a real-time driving assistant,” according to Danielle Damasius, product manager at Microsoft. “GPS-based location is adding a new dimension to many of our customers’ lives. “By combining leading technologies in a reasonably-priced package, a market leader like Microsoft can bring the benefits of location to a much wider consumer base.” “Microsoft’s decision to include a GPS receiver with its software is evidence that demand for GPS functionality is in the mainstream,” according to Kanwar Chadha, founder and vice president of marketing for SiRF Technology. SiRF’s SiRFstarIIe/LP GPS chipset provides accurate and reliable information on location, speed and heading, making it easier than ever for consumers to hit the road with real-time GPS support.
The GPS Locator is combined with the latest version of Microsoft Streets & Trips 2005, the popular travel and mapping software for the United States and Canada. (NASDAQ:SIRF), a leading provider of GPS-enabled silicon and software location platforms, today announced that its top-selling global positioning system (GPS) technology provides the underlying location capability for Microsoft’s first-ever GPS hardware device.
Microsoft’s First GPS Device Combines Best-Selling GPS Technology from SiRF With New-Generation Mapping and Trip-Planning Software